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DMart

Design System

Gainon

Quest Alliance

Unity Small Finance Bank

Exotel

Verizon Developer Portal

Sparky

Dr. Reddy’s website design

Nestaspaces

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Mapro Signature

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Foy Cosmetics

Treety

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Qubes

Soulskill

Strawfit

Fruity Sweets

Falero

TruCSR

Mother Nurture

Kaleidescape

Exoverify Branding

Inox Wind

E-commerce Research and Strategy

Verizon Video Conferencing 

Bluejeans UCaaS

Polaris

BlueJeans Conference

Kanlet

DR. Reddy’s website design

Dr. Reddy’s Laboratories Ltd., a leading Indian multinational pharmaceutical company, partnered with us to redesign their global corporate website. As a publicly listed organization with a diverse and global audience, including investors, potential partners and healthcare professionals, the website needed to reflect Dr. Reddy’s position as an innovative, science-led and patient-centric company. The redesign used clear and engaging content, supported by powerful visuals to align and communicate the brand’s mission.

Brief

The design strategy was grounded in research, and balanced business needs with user expectations. Through extensive research and ideation, we ensured that the client’s bold vision was translated into a clear and actionable design direction.

Competitive analysis

Personas

Stakeholder Interviews

The existing navigation had become disorganised and inconsistent over time, making key information difficult to locate. Restructuring the information architecture became a core focus to improve usability and overall experience. This was especially true for investor-focused content, such as documents and reports that needed to be easily accessible.

Content was a key pillar of the redesign, aiming to showcase Dr. Reddy’s medical expertise and to strengthen brand credibility. Apart from the messaging itself, the structure and tone of voice of the copy played a crucial role to highlight the company’s empathetic and science-driven philosophy.

Copy Structuring

Copy Guidelines

Narrative Flow

Sustainability is an important aspect that Dr Reddy’s focuses on. They have several programs and measurable impact made across environment, social and public health sectors.
During the redesign, we ensured that these efforts and their impact was showcased with sensitivity and transparency. The use of green, in place of the brand’s purple, around all Sustainability-related sections helped it standout amongst the rest of the content.

Our research revealed that most pharmaceutical websites rely heavily on static text and imagery, resulting in cold, information-heavy experiences. DrReddy’s aimed for the opposite— a digital presence that feels dynamic, engaging and deeply human. To achieve this, we integrated high-quality videos featuring scientists and leaders across key pages, showcasing the people and purpose behind the brand. Subtle micro-interactions and motion was used to make the experience smoother and more delightful.

The redesigned website was built on a powerful yet easy-to-use CMS, giving Dr. Reddy’s team full control over their content. Designed with non-technical users in mind, the system allows quick updates to pages, images and resources without developer support. This flexibility enables the team to keep the website content dynamic, fresh and relevant at all times.

Dr Reddy’s brand colors were extended into a digital visual identity that would be recognizable and distinctive. The brand’s signature purple was used prominently, yet with restraint, across the design. This made the style recognisable without overwhelming the clean, minimal layout. There is good use of white space, bold typography and expressive imagery to build a sense of confidence and transparency. The result is a modern, sophisticated visual style that reflects the brand’s scientific precision and human-centric ethos in equal measure.

The redesigned website successfully positions Dr Reddy’s as a global, forward-looking pharmaceutical leader. It offers clarity, credibility and transparency while communicating their scientific depth and patient-centric approach. The visual design aligns and extends Dr Reddy’s brand, while offering a clean, modern and engaging experience. The powerful CMS makes website updates fast & easy, which empowers the client team to evolve the website and keep it relevant over time.