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Kanlet

KANLET sales AND marketing Product Design

Kanlet (previously OPSO) is a relationship intelligence platform for revenue acceleration.

We were tasked with designing their product to visualise AI-generated data such as the user's expansive network, the shortest connection path to other individuals and organisations, and the user's sales pipelines in a user-friendly and easily comprehensible format. Subsequently, we refined the product to align with its repositioning within the market.

Brief

We sought to comprehend the product's market positioning and business strategies. User interviews were conducted to understand their needs and expectations regarding the product. Furthermore, we analysed both direct and indirect competitors of Kanlet within the market.

Interviewed 22 users to grasp pain points & expectations

Derived 34 insights from examining 15 competitors

SWOT analysis for product strategy development

Market analysis to devise marketing strategies

Lean Model Canvas to streamline business concepts

There are some of the sample findings from our user interviews, competitor study and business strategy understanding.

We synthesised research data to define the product's scope and direction, including affinity mapping, personas, and user journey mapping to understand user patterns. Additionally, we defined the information architecture to determine the product's structure and navigation.

Categorised interview findings with Affinity Mapping

Identified 4 primary personas for product

User journey mapping for every persona

Product Navigation through Information Architecture

We organised an ideation session aimed at generating innovative solutions to address both existing challenges encountered by users in their journey and potential new ones, all with the goal of elevating the overall user experience.

Following the ideation session, we meticulously mapped out all the features, analysing their ease of implementation and the value they offer to users.

We designed Kanlet’s opportunity cards with a clear content hierarchy and segmented layouts to highlight why a client is a strong fit, making them easy to scan and evaluate. To streamline decision-making, we introduced one-click actions to quickly shortlist or pass on opportunities. Combined with a visual connection map that reveals the shortest “people-to-people” paths, the experience empowers users to navigate complex data and act with clarity and confidence.

We visualized Kanlet’s extensive user network in an interactive webbing format, making complex connections easy to grasp at a glance. Users can expand any connection with a single click to explore deeper layers instantly. A smart search highlights all possible paths to a specific person or company, simplifying networking and strategic outreach.

We designed Kanlet’s target list updates to prominently highlight key trigger points like recent funding and mergers or acquisitions, making it easy for users to spot timely opportunities. The interface clearly indicates the nature of each connection—whether first, second, or third degree—providing context for outreach strategy. This dynamic updating ensures users stay informed and can act swiftly on high-impact sales signals.

We designed Kanlet’s template creation to be easy and flexible, allowing users to quickly build messages with variables and contextual triggers. When a trigger is detected, users receive additional related trigger options to further personalize their templates. Throughout the process, users retain full control to edit content at any time, ensuring messages always meet their needs.

We designed Kanlet’s quick messaging feature to enable fast, personalized outreach directly from Tracker cards. Using prompt-based generative AI, the system crafts messages tailored to the target user’s profile. It also offers options to easily add relevant content based on current buying signals, helping users engage their ideal customer profile efficiently and effectively.

We crafted an intuitive Network module that lets users easily view comprehensive stats on all their connections. The module allows users to quickly switch views, comparing metrics across individual and organizational relationships with ease. Users can also toggle their view to see either their own or their organization’s full set of connections and related stats, empowering strategic relationship management.

Users can easily launch LinkedIn campaigns by selecting timeframes and importing target lists via CSV. The platform guides users through building automated communication flows that respond dynamically to audience behavior over set intervals. This empowers users to maintain consistent, personalized engagement without manual effort.

We redesigned Kanlet’s Salesforce plugin UI to align seamlessly with the core design system, ensuring a consistent and cohesive visual experience. The update enhances readability through clear content hierarchies, optimized typography, and well-structured layouts. This streamlined interface makes complex data easily digestible, boosting user efficiency and productivity within Salesforce.

We developed a robust design system for Kanlet, focusing on delivering a clean UI that enhances usability and visual clarity. Readability is prioritized through clear hierarchies, ample spacing, and optimized typography for effortless comprehension. Subtle micro animations and interactive cues provide a smooth, engaging experience while maintaining consistency across the platform.