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Rivali Park 2 is a is a premium residential township by CCI Projects in the heart of Borivali, offering 2 BHK and 3 BHK luxury apartments with 25+ lifestyle amenities. CCI wanted to position the project as a strategically located, aspirational yet community-centric choice for modern families. NOCT was tasked with translating this positioning into a cohesive brand identity. Our approach focused on developing a human-centric visual identity rooted in a strong sense of belonging, and tied to it’s surrounding locality.

Brief

A home is an emotional purchase as much as it is a financial one. Before exploring the visual direction, we spent time understanding what people were really looking for when choosing where to live.
Through interviews with prospective and recent homebuyers, alongside an analysis of competing residential brands, we explored how developers positioned themselves, how they communicated value, and where opportunities for differentiation existed. These insights became the foundation for the brand strategy and visual identity.

Designing for different buyer motivations

Distinct Visual Identity

Working closely with the CCI team, we developed a brand strategy that established clear principles to guide every creative decision. These became the foundation of the identity, ensuring consistency across every touchpoint.

Keeping ‘Borivali’ at the heart

Creating a thriving community

Expressing warmth and belonging

We developed a visual identity that reflects Rivali Park’s premium yet nurturing positioning, the identity seamlessly fuses structured typography and a warm, earthy palette with handwritten accents, organic illustrations, and sunlit imagery to create a deeply cohesive, handcrafted feel. The Rivali Park 2 logo reflects the architectural and aspirational identity of the development. The primary logo uses straight, geometric lines that form a bold and blocky structure evoking the visual rhythm of high-rise buildings and an urban skyline, while the supporting line underneath uses a flowing, organic handwritten font bringing in human-ness.

A marketing website was designed as a digital extension of the Rivali Park 2 brand language. It serves as one of the first touchpoints for brand discovery, introducing audiences to the brand and it’s core ethos. The website navigation had to be clear and intuitive, to ensure that customers could easily find the information they are looking for. The design of the website was based on two core pillars: Storytelling and Immersive Interactions.

: Titles across the page weaved a story, and visuals were used intentionally to help audiences imagine their lives within the space, not just show what was built.

: Interactions and small moments of delight were designed into the website, making the digital experience more engaging.

Viewing Floor Plans

Bringing master sketches to life

As Rivali Park 2 prepared for its tower launches, we extended the brand across social media and digital marketing, ensuring every touchpoint reflected the same premium, community-first positioning.
Instead of focusing solely on selling apartments, the content showcased the lifestyle surrounding the development. Posts were planned across six content pillars: Lifestyle & Experiences, Community & Connections, Design Details, Nature, Location, and Trust & Legacy; creating a consistent narrative that highlighted both the homes and the life they enabled.

The Rivali Park 2 Experience Centre was designed to be more than a sales office—it became an opportunity for prospective buyers to experience the brand in a tangible way.
Working closely with the CCI team, we mapped the visitor journey and designed the space to reflect the warmth, optimism and sense of community at the heart of the brand. From environmental graphics and wayfinding to wall installations and signage, every element was thoughtfully designed to create a seamless physical extension of the Rivali Park 2 identity.

Mapping the spatial blueprint & user flow

Envisioning the space through a moodboard

Creating bespoke assets & collaterals

To create a cohesive brand experience, we developed a comprehensive suite of marketing and communication collateral across both print and digital mediums.
From brochures, ID cards and children's activity books to outdoor hoardings, campaign creatives and digital assets, every application was designed using the same visual principles, ensuring the Rivali Park 2 identity remained consistent wherever audiences encountered the brand.