Verizon Webinar 

DMart

Design System

Gainon

Quest Alliance

UNITY SMALL FINANCE BANK

Exotel

Verizon Developer Portal

Sparky

Nestaspaces

Exoverify 

Mapro Signature

Quest Alliance Product Design

Foy Cosmetics

Treety

All Living Things Film Festival

Qubes

Soulskill

Strawfit

Fruity Sweets

Falero

TruCSR

Mother Nurture

Kaleidescape

Exoverify Branding

Inox Wind

E-commerce Research and Strategy

Verizon Video Conferencing 

Bluejeans UCaaS

Polaris

BlueJeans Conference

Kanlet

Verizon developer tools

BlueJeans by Verizon is a cloud-based virtual meetings platform that connects users across different devices & platforms.
Our challenge was to design 

, a specialized platform tailored for developers. This ecosystem comprises of a developer portal, a comprehensive documentation website (docs.bluejeans), & a collection of sample apps. These would comes together to form a seamless integration experience of BlueJeans technologies into 3rd party apps

Brief

With user interviews, competitive analysis and surveys - we immersed ourselves in the world of developers.

Surveyed 8+ competitors to  identify critical areas

Interviewed 10+ developers to understand their concerns

Floated survey to 100+ participants

Our research yielded some interesting results and we started seeing the larger picture more clearly. Here are a few questions we got answered

Who are the key personas?

What are various components?

What are our objectives?

By collating and synthesising the data we collected from our research, we identified the key parts needed for the eco-system: the Developer Portal, Technical Documentation and Sample Apps

The Developer Portal consolidates the developer experience into a centralised platform, offering a self-service approach eliminating the need for customer service interactions, making developers self reliant

Easy onboarding. Speedy tryout

Placing crucial information just a few clicks away

Simplifying account management

The entire BlueJeans account was designed to meet the WCAG accessibility guidelines.
This entailed maintaining the right contrast ratios and sizes, as well as designing a keyboard friendly website. We strategically divided the page into different zones and defined a keyboard tabbing sequence with no shortcuts to jump each section.

Color and type 

Zones and tabbing sequence

Screen Reader

The documentation is the most important aspect of the developer ecosystem. It holds tons of critical information that acts like an instruction manual for the developers to integrate BlueJeans in to their platform. It becomes extremely essential to keep documentation interesting and engaging to read.

Technical documents are information dense, which makes it essential to have a navigation system to ease discovery of essential information quickly. So, we designed a navigation system that contains up to 6 levels of hierarchy & is capable of accommodating more content for the ever growing documentation

Making documentation more consumable

Sample apps play a vital role in demonstrating BlueJeans' capabilities across various use cases. We developed over 10 sample app designs showcasing how BlueJeans can be utilised in different scenarios, inspiring developers to integrate it in their own innovative ways.

We looked into diverse use cases such as - remote education, fan engagement, retail stores, customer contact centres, and many others showcasing a wide variety of features of BlueJeans.

BlueJeans had a sample app to showcase the web client SDK, but it wasn't user-friendly. So, we redesigned it to have a clean look and aim for a better experience.

The marketing website serves as a crucial component of the developer experience, offering a comprehensive view of our capabilities and offerings. It provides developers with a glimpse into our products and services, offering code snippets for quick testing, and showcasing a wide variety of use cases to demonstrate practical applications

We have developed dedicated pages tailored to specific use cases, highlighting key features and demonstrating how BlueJeans can be seamlessly integrated within each scenario. These use cases span across various industries, including healthcare, education, banking, gaming, social networking, and travel

The Developer ecosystem contributed to an increased usage across different components. The key metric to track for a video conferencing service are the number of meetings created and the minutes consumed by generating those assets. Below are some of the key metrics for the developer ecosystem.