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Verizon Video Conferencing 

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BlueJeans Conference

Kanlet

Verizon Webinar Experience Redesign

“Bluejeans Events” is Verizon’s virtual events platform trusted by industry giants like IBM, Redhat etc. We've completely reimagined the product, making it sleek, user-friendly, and loaded with incentives to drive unprecedented attendee engagement.

Brief

We did thorough research by conducting user interviews, conducting an accessibility audit, a heuristic evaluation, and a competitor analysis.

We interviewed 24 users from top customers of the product for insights

Over 152 issues were identified in the accessibility audit

We identified 50+ violations as part of our heuristic evaluation

We studied over 10 competitors in the market for insights

Incorporating insights gathered from the Accessibility Audit, we executed a redesign process guided by strict adherence to WCAG accessibility guidelines.

Improved color contrast ratios

Focusing on keyboard navigation

Fixed small-sized texts

Improved accessibility for screen readers with  Alt texts and Aria labels

We introduced the reactions feature, to encourage attendees to interact more during the event, while event organisers and speakers can see the reaction analytics in real time.

Enabling attendees to go live in the event with Raise hand feature

Polls in online events help people get involved by asking them questions in real-time. This makes the event more interesting and keeps everyone paying attention. It also lets organizers learn what people like and want. By using polls smartly, organizers can make the event more fun, personalize it, and keep the energy up, making everyone happier with the experience.

We also improved the event chat with subtle animations and attention to detail like adjusting the roundness of the chat blurbs to show grouping of multiple messages sent by user within a duration of 1 minute.

We have refined the layout to align seamlessly with the natural reading order, enhancing the information absorption. The secondary joining methods have been organised in a dropdown menu, creating a smoother user experience, for regular users.

We found from research, that not all event organisers have detailed descriptions and the event title can vary from as small as 4 letters up to 200+ characters. We optimised the login screen UI for all possible characters counts of event title and the description.

We designed smooth transitions between different states of user interaction to make the experience smoother

We delivered a comprehensive and exclusive design system that is unique to Verizon events, enabling the essence of the brand to seep through every screen that gets designed for it, now and in the future. Covering button interactions, text capitalisation rules, tone of voice, micro-interactions and everything in between, this system serves as an elaborate and foolproof instruction manual for designers who may work on this product in the future. It also ensures no developer misses out on the minute design details that bring delight to users!

By creating a more accessible and immersive experience, users connected with the product much more. The numbers are proof. NOCT’s redesign of Verizon’s Virtual Events product had a massive impact on the Sales, NPS score calculated from user feedback and Overall usage amongst other figures.